The power of PURL’s
Welcome Pages can be populated, customized and personalized with variable content (offers, products, etc.) based upon data from the customer or prospect files.
Individual information can be captured and/or updated through survey pages.
Pseudo Permission Marketing! Survey answers are analogous to permission (close enough for general purposes).
Immediate, timely and highly relevant responses! Through real time alerts to sales channels (can be distributed in a variety of ways…to a variety of people), marketers can immediately act on info (about interests or preferences) that responders have provided from survey pages.
Subsequent web pages can be instantly be customized with offers and info gathered from the survey pages.
Instant relative emails can be sent to responders with customized content relative to survey answers.
Thank You or Acknowledgement Pages can be immediately presented with dynamically selected and customized info from the survey pages.
Permission marketing, relevancy, immediacy and the ability to capture/update info and segment responders are all powerful reasons why PURL’s can greatly enhance your marketing results.