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Personal URL Websites (PURL's) |
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Direct Every Recipient to their own named website |
| Push & Pull |
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Now one can easily combine
both push and pull marketing techniques by utilizing
variable data digital printing to direct responders to
personalized web pages where each responder can pull
exactly the kind of information that meets their
interests. Web pages can be designed to present a variety of offers and content based upon individual data fields. Lists can be segmented by gender, dates, actions (or absence of), special interests, etc. Appropriate content can then be presented to match relevant data. Any number of links to other web pages or offers can also easily be included. REPORTS Reports of who responded (where, when and how often) are available in real time. Reports can be sent to multiple destinations (to email, phone or PDA) based upon geography or any other type of defined rules (sales reps, assignments, offices, etc.). |
Our variable digital products can direct every recipient to their own personal URL website such as www.yourpurl.com followed by the recipient's name. www.yourpurl.com/johnsmith (every name on the mailing list receives their own personal name extension). Every recipient is greeted by name and any other personalized data you care to use and presented with a customizable offer relative to any data within your database. Images and content (with specific offers) can be "swapped out" depending on your data. This is a great way to elaborate and enhance your basic sales messages.
CAPTURE PERSONAL INFORMATION! You can use purl's to capture (or update) personal info from your customers and prospects. This is an automated mass (but personalized) method of gathering important information. For more info on the power of PURL's >> click here To get specific information on this exciting new service and how it can greatly improve your marketing results, please call: Dan Weymouth, VP of Digital Marketing Solutions @ 847-600-5653
Click on
this logo to
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A Very Bright Idea
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